Portfolio 04

CEPI Pakistan

Competitive Exams Preparatory Institute  |  Lahore, Pakistan  |  Co-founder

I co-founded CEPI with two friends when COVID hit, and we turned the disruption into an education startup and a growing learning community.

3Friends & co-founders
2Physical locations
PKR 100MARR in two years
2,000+Students

These figures are my own account of CEPI's first two years.

How it unfolded

01

Pakistan flagPakistan

CEPI Pakistan | Lahore | Founding & growth

The spark

COVID hit. We started building.

CEPI collage: COVID hit. We started building.

My account | Co-founder

COVID shut things down. Two friends and I saw a grim opening to contribute to Pakistan's education industry. We built an EdTech startup, grew it to two locations, reached PKR 100M in annual recurring revenue in two years, and taught more than 2,000 students.

Founding story and growth figures are my own account. The photos show CEPI campus and teaching life.

02

Pakistan flagPakistan

Post-COVID outreach | Campus launch | Community events

Going to the students

I took CEPI to the streets.

CEPI collage: I took CEPI to the streets.

My account | Co-founder | Outreach & community

We ran roadshows, events and activations to grow CEPI's student community past 2,000. I handed out campus-launch flyers, staffed in-person registration, and celebrated with students on Independence Day.

Photos: Canal Road launch flyers, an outdoor information and registration desk, and an Independence Day celebration.

03

Pakistan flagPakistan

CSS / PMS preparation | Pakistan Affairs & Current Affairs

The classroom

I taught the exams that matter.

CEPI collage: I taught the exams that matter.

Confirmed teaching role | Subject specialist

I taught Pakistan Affairs and Current Affairs. They sit inside CEPI's wider programme of seminars, classes and competitive-exam preparation.

The launch flyer names me as a subject specialist. Photos show our classrooms and exam halls.

04

Pakistan flagPakistan

A digital start, with a physical presence in Lahore

Exhibitions & presence

I showed up in person: exhibitions and campus launches.

CEPI collage: exhibitions and campus launches.

My account | Co-founder | Two-location growth

We scaled CEPI from an EdTech startup to two locations. Campus launches and a visible presence in Lahore backed our programme of exhibitions and outreach.

The exhibitions are my own account. Photos show campus exteriors, the office and our Canal Road launch artwork.

05

Pakistan flagPakistan

Online learning | Verified CEPI teaching videos: May 2021

Into students' homes

I hosted and taught live, online.

CEPI collage: I hosted and taught live, online.

Confirmed teaching role | Online lecturer & host

I taught and hosted online sessions for CEPI. During COVID, I brought Pakistan Affairs and Current Affairs straight into students' homes.

CEPI's public videos name Sheryar Ali Khan: COVID impacts, uploaded 10 May 2021, and good governance, uploaded 12 May 2021. My Zoom photos show further online sessions.