I build the rooms where fintech does business.

Senior Marketing Manager

Saudi Arabia UAE

Lean Technologies

• I ran Lean's flagship launch, "Pay by Bank: The Default Way to Pay" (Dubai, June 2026). A Museum of Payments walkthrough that led guests into a hands-on checkout demo - plus the commercial training that connected demos to CRM follow-up.
• I delivered Lean's Money20/20 Middle East booth end to end - concept, specification, build, live floor - and led the signing programme: eleven partner announcements in one week, from Qarar and Moyasar to D360 Bank and BSF.
• I built the guest operation as a mini-ABM engine. Target accounts selected first by revenue, fit and pipeline; the audience then mapped to the event type - product-launch crowds, executive tables and specialist boardrooms each get a different list. RSVPs, VIPs and follow-ups tracked per account.
• Next: I am shaping the LeanX launch - concept, moodboard and activation anchors, in development.

Head of Marketing & Communications · Founding member  |  Apr 2024 - Mar 2026

Saudi Arabia UAE Bahrain USA UK South Africa Egypt

Abwab.ai

• I built the brand from scratch as a founding member - positioning, messaging, lead generation, CRM segmentation - and led six direct reports. Company LinkedIn grew 6x; the founder's audience 5x.
• I told the story behind SAR 1B+ in SME loans and helped win three industry awards, including Innovation to Watch at 24 Fintech 2024.
• I carried Abwab onto stages across six-plus countries - Dubai, Bahrain, London, South Africa - and pitched at the Plug and Play Silicon Valley Summit in November 2025.
• I turned conversations into 12+ partnerships - Zid, Tuum, Tawuniya - supporting expansion into the UAE, Egypt and the UK.

Senior Content & Brand Manager

UAE Bahrain Qatar Luxembourg Morocco Jordan Saudi Arabia

MENA Fintech Association (MFTA)

• I co-ran the MENA Fintech Awards with ADGM and Abu Dhabi Finance Week, 2022-2024 - judge polling, production, opening videos, partner liaison and post-event PR.
• I ran the rooms where payments leaders talk: SHIFT Payments Boardrooms, the MFTA x PwC x Citi executive dinner at KAFD, and the MENA Fintech Reception with LHoFT.
• I built every guest list as mini-ABM. Organisations selected first by revenue potential, sector and fit - then the audience mapped to the event: C-level for dinners, specialists for boardrooms, operators for launches.
• I took the boardroom to Doha (Qatar Payments Boardroom, October 2024) and MFTA's workshop to iFX Expo Dubai (January 2025).

Co-founder

Pakistan

CEPI - Competitive Exams Preparatory Institute

• I co-founded an EdTech during COVID with two friends. We reached PKR 100M in annual recurring revenue in two years, with two locations and more than 2,000 students.
• I taught the exams that matter - Pakistan Affairs and Current Affairs - in classrooms, at exhibitions and roadshows, and live online into students' homes.

On stage and in the ecosystem

Speaker and mentor at startup ecosystem events.

• I speak on the region's biggest stages - a verified speaker at LEAP 2025, with sessions and roundtables alongside founders, lenders and the SRMG think tank.
• I mentor startups through the region's key programs - Misk, 500 Global, Plug and Play, MCIT's CODE, NTDP, Fintech Saudi and The Garage. At Tech Champions 5 in Jeddah I coached 20 AI-powered fintech founders on market entry, branding and growth. I also pitched Abwab at the Plug and Play Silicon Valley Summit in November 2025.

Mentoring at Tech Champions 5, Jeddah - November 2025, on MCIT (CODE), NTDP, SNB and Plug and Play's invitation.

My LEAP 2025 speaker badge and November 2025 Silicon Valley Summit badge are in the Abwab.ai portfolio. The stage photo shows a cohort session in Saudi Arabia, not the Silicon Valley pitch. The Golden Gate Bridge photo is my own, from the November 2025 Silicon Valley Summit trip.